Misinformation on Twitter adversely affects adults’ health decisions

UK and US adult smokers who were considering using e-cigarettes were deterred when exposed to tweets falsely implying the devices are more harmful than conventional cigarettes, finds new research. The study, published in BMJ Open and led by researchers at the University of Bristol (UK) and the University of Pennsylvania (US), is the first to examine the effect of this type of exposure which has important implications for public health.